Branding, Visual System, Creative Direction
Zelle: Pay it safe
Zelle takes consumer education very seriously. As a P2P payment network, one of Zelle's core values is to ensure safety for their users. To support this value, Zelle has an education group within the organization. As Creative Director and Brand Design Lead, I identify, facilitate, art direct, and develop educational materials to increase awareness about fraud and scams for our users, and support Zelle's Pay-it-safe initiative.
Creative Director: Julie Grantz
Brand Design Lead: Julie Grantz
Motion Graphics Agency: Epipheo
Years: 2022-2024
Motion Graphics Series
Understanding Scams
Zelle has an entire library of educational videos for consumers to learn how to spot and avoid common payment scams and tactics. These videos are shared through a variety of platforms, and in different formats, to boost fraud and scam awareness. In the following four, I served as Creative Director for visuals as well as messaging, making sure to guide our animation agency to hone in on the right tone, rhythms, and styles. This created a unified design system for the entire library of animated visual assets that ladders directly into Zelle's core branding.
In addition to the development of motion graphics, a wide range of additional assets are required, all of which must align seamlessly with the visual style established by the motion graphics while adhering to the stringent guidelines of the Zelle brand. These assets encompass various formats, including social media content, ebooks, printed materials, and more. Each of these elements must maintain a cohesive aesthetic that reflects both the creativity of consumer deducation motion graphics initiative and the integrity of the Zelle brand, ensuring a unified and professional presentation across all consumer education and safety materials.


