Branding, Visual System, Creative Direction
Paze National Launch
Paze is a new online checkout solution that makes it easy for customers to make purchases, developed, deployed, and operated by the company that operates Zelle, Early Warning. Partnered with seven of the nations largest banks and credit unions, with Paze you can check out online without having to share your actual card numbers with the merchant. Paze officially launched on September 10th, 2024.
The initial consumer-facing brand was created by Lippincott in March or 2023, and the agency SPCSHP (formerly Big Spaceship) handled the consumer facing launch visual system. As an in-house creative, I served as design lead for developing and implementing our B2B visual brand strategy and system across a variety of platforms.
B2B Integrated Campaign
Infographics, Long-form Content, Digital Content Platform
From ebooks to infographics and event support, the Early Warning Services Paze B2B Marketing team requires lots of tools to support the national launch of the brand.












Expanding the Brand Guidelines
Through establishing the visual system for the B2B integrated campaign, I identified weaknesses in the overall brand style guide and developed updates, including an ADA compliant color palette.

Expanding the Visual System
Needing to add more "tools" to our tool-belts, I created additonal graphic assets for use in the visual system which map to the letters in the Paze name.
