Experience

Senior Graphic Designer

Early Warning | Operator of Zelle and Paze
February 2022 — Present, San Francisco, CA

• Support the internal B2B marketing team in event support—environment experiences, trades how booth designs and coordinated, branded assets both printed and digital, and fully customized on-site digital games with Figma­— Iconography series for product bundles, and educational and sales support materials—printed & digital assets including white-papers, presentation decks, social media campaigns, product education. 

• Lead design development for icon library of over digital 250 icon illustrations for two brands: Early Warning and Zelle while working within established brand illustration style and defining the future style direction.

• Provide brand design, illustration, and design conceptual development — both digital and physical — for the Early Warning , Zelle and Paze Brands.

• Partner with internal brand & marketing leaders and individual contributors, as well as external agencies to develop B2B and B2C campaigns rooted in customer insights

• Provide design direction for new design requests creating impactful visuals and a strong, consistent brand image across all channels.

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Art Director

Citi Ventures & Innovation, Citi
December 2019 — February 2022, San Francisco, CA

• Lead design development and production of visual narrative as an environmental experience for Citi CIO (Chief Innovation Officer) Keynote at the World Economic Forum, in Davos 2020.

• Supported Citi’s obligation and commitment to protect the integrity and confidentiality of systems and data.

• Developed, and manage design concept and assets for “Innovators @ Citi” initiative which engaged +45k employees in innovation in 4 months.

• Supported Citi Ventures and Innovation in-house marketing team, and internal “Start-up Incubation” Institutional Banking  Group with visual storytelling, data interpretation for infographics, branding development, and visual assets for internal communications. 

 

 

Design Instructor, Typography

Academy of Art University
August 2016 — May 2021, San Francisco, CA

• Leads classes in the undergraduate Graphic Design program, both onsite and online in the topic of Typography: History, Hierarchy, Form and Practice, with a student rating of 4.9 out of 5. 

• Formerly lead classes in the Undergraduate Graphic Design program, both onsite and online, in topics ranging from Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Design Fundamentals, , with a student rating of 4.7 out of 5.  

 

 

Creative Director 

Tropos Technologies, Inc.
October 2017 — October 2019, Morgan Hill, CA

• Lead multiple large-scale and small scale creative projects concurrently, while acing as the key decision maker to develop, define and drive the visual identity of 2 in-house brands, and the branding of all product lines. 

• Research and present creative directions and concepts for new projects and ongoing brand inspiration to all levels of leadership, including the CEO.  

• Collaborate across disciplines to understdand and execute brand vision and direction from beginning to comopletion of projects including: Scheduled, bid, produced and delivered  projects and communications through a range of media, including mobile and online platforms, e-communications, digital and print communications. 

• Lead digital design and developed UX design solutions: creating wireframes, storyboard, user flows, process flows, site maps, and overseeing in-house developers and outside contractors. 

• Lead development of environmental experiences, from bidding, to design & production, to implementation.

 

Art Director, Senior Designer

Research Foundation, City University of New York

October 2014 — October 2017, New York, NY

• Created visual communication assets of two non-profits: NYC College Line and GradNYC!, including: visual design for publications focused on equity in education, print materials, event assets, signage, and promotional materials.

• Lead UX Design for responsive websites and apps, including problem definition, site-maps, wire-flows, information architecture, interaction design, design systems, visual design, prototyping and testing.

• Supported social media strategy with visual campaigns engaging more than 100k NYC and CUNY students annually. 

 

 

Art Director, Senior Visual Designer

Miningco, About.com
August 2013 — September 2014, New York, NY

• Created brand story, brand guidelines and brand assets for Miningco. 

• Visual Design for Miningco" from end to end: user interface and user experience from concept through development and deployment with delivery timeline of 90-days.

• Collaborated with small agile development team of four.

 

 

Creative Director

Senior Designer

Zero Motorcycles
January 2009 — June 2010, Santa Cruz, CA 

• Sourced, hired and managed creative talent: photographers, videographers, agencies, models,
  illustrators, graphic designers.  

• Created and managed all visual branding and brand standards. 

• Developed and managed visual storytelling and all creative projects from beginning to end, from concept development through competitive bidding, location scouting, through to budgeting and execution in both print and digital mediums, including producing rough sketches, conceptual design concepts and layout designs to communicate initial ideas and follows through on delivering flawless executions.

• Established & maintained asset management best practices.

 

 

Graphic Designer

San Francisco Zoo
January 2008 — January 2009, San Francisco, CA

• Designed event materials for ZooFest, Furball, Zootoberfest and others including: event branding and invitations, signage and environmental graphics. 

• Designed materials for membership, kids activities and camps, and zoo signage. 

• Socialized baby penguins.

 

 

Graphic Designer

Simayof Jewelers
July 2005 — September 2007, San Francisco, CA

• Lead corporate rebranding project from design concept through implementation in 10 stores locate across the United States. 

• Supported Marketing campaigns, and created and produced concepts for marketing campaigns; managed design and production guidelines. 

• Secured and managed creative design talent of 2 photographers and 2 retouch artists.

• Sourced and managed vendors for print, digital, signage, and industrial design.

 

 

Graphic Design Fellow

Chronicle Books
January 2005 — June 2005, San Francisco, CA 

• Won 6-month paid fellowship, with the in-house Gift Design Department.

• Design and Project Management of Gift Items including: Legacy of the Puppy, Hula Honeys, Bad Girl’s Guide, and more. 

• Production and Production support for internal team of 6 designers and 40+ design contractors.