Experience

Senior Designer

Early Warning | Operator of Zelle and Paze
February 2022 — Present, San Francisco, CA

• Lead design development for icon library of over digital 250 icon illustrations for two brands: Early Warning and Zelle while working within established brand illustration style and defining the future style direction.

• Provide brand, illustration, and visual design support for the brand and product experience – both digital and physical for both the Early Warning and Zelle Brands. 

• Support the internal B2B marketing team in event support—environment experiences, trades how booth designs and coordinated, branded assets both printed and digital, and fully customized on-site digital games with Figma­— Iconography series for product bundles, and educational and sales support materials—printed & digital assets including white-papers, presentation decks, social media campaigns, product education. 

• Created an digital illustration icon library of over 600 elements.

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Senior Designer

Citi Ventures & Innovation, Citi
December 2019 — February 2022, San Francisco, CA

• Lead design development and production of visual narrative as an environmental experience for Citi CIO Keynote at the World Economic Forum, in Davos 2020.

• Developed, and manage design concept and assets for “Innovators @ Citi” initiative which engaged +100k employees in innovation in 1 year.

• Support Citi Ventures and Innovation in-house marketing team, and internal “Start-up Incubation” Institutional Banking  Group with visual storytelling, data interpretation for infographics, branding development, and visual assets for internal communications. 

• Created an icon illustration library of over 250 elements.

 

 

Design Instructor, Typography

Academy of Art University
August 2016 — May 2021, San Francisco, CA

• Leads classes in the undergraduate Graphic Design program, both onsite and online in the topic of Typography: History, Hierarchy, Form and Practice, with a student rating of 4.9 out of 5. 

• Formerly lead classes in the Undergraduate Graphic Design program, both onsite and online, in topics ranging from Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Design Fundamentals, , with a student rating of 4.7 out of 5.  

 

 

Art Director

Tropos Technologies, Inc.
October 2017 — October 2019, Morgan Hill, CA

• Scheduled, bid, produced and delivered  B2B and B2C projects and communications through a range of media, including mobile and online platforms, e-communications, digital and print communications. 

• Lead digital design and developed UX design solutions: creating wireframes, storyboard, user flows, process flows, site maps, and overseeing in-house developers and outside contractors. 

• Lead development of environmental experiences, from bidding, to design, and production through implementation.

 

Senior Designer

Research Foundation, City University of New York

October 2014 — October 2017, New York, NY

• Created visual communication assets of two non-profits: NYC College Line and GradNYC!, including: visual design for publications focused on equity in education, print materials, event assets, signage, and promotional materials.

• Lead UX Design for responsive websites and apps, including problem definition, site-maps, wire-flows, information architecture, interaction design, design systems, visual design, prototyping and testing.

• Supported social media strategy with visual campaigns engaging more than 100k NYC and CUNY students annually. 

 

 

Art Director, Senior Visual Designer

Miningco, About.com
August 2013 — September 2014, New York, NY

• Created brand story, brand guidelines and brand assets for Miningco. 

• Visual Design for Miningco" from end to end: user interface and user experience from concept through development and deployment with delivery timeline of 90-days.

• Collaborated with small agile development team of four.

 

 

Art Director, Senior Designer

Zero Motorcycles
January 2009 — June 2010, Santa Cruz, CA 

• Sourced, hired and managed creative talent: photographers, videographers, agencies, models, illustrators, graphic designers.  

• Created and managed all visual branding and brand standards; participated in brand positioning and messaging. 

• Developed and managed visual storytelling and all creative projects from beginning-to-end, from concept development through competitive bidding, location scouting, through to budgeting and execution in both print and digital mediums.  

 

 

Graphic Designer

San Francisco Zoo
January 2008 — January 2009, San Francisco, CA

• Designed event materials for ZooFest, Furball, Zootoberfest and others including: event branding and invitations, signage and environmental graphics. 

• Designed materials for membership, kids activities and camps, and zoo signage. 

• Socialized baby penguins.

 

 

Graphic Designer

Simayof Jewelers
July 2005 — September 2007, San Francisco, CA

• Lead corporate rebranding project from design concept through implementation in 10 stores locate across the United States. 

• Supported Marketing campaigns, and created and produced concepts for marketing campaigns; managed design and production guidelines. 

• Secured and managed creative design talent of 2 photographers and 2 retouch artists.

• Sourced and managed vendors for print, digital, signage, and industrial design.

 

 

Graphic Design Fellow

Chronicle Books
January 2005 — June 2005, San Francisco, CA 

• Won 6-month paid fellowship, with the in-house Gift Design Department.

• Design and Project Management of Gift Items including: Legacy of the Puppy, Hula Honeys, Bad Girl’s Guide, and more. 

• Production and Production support for internal team of 6 designers and 40+ design contractors.