Summary

Experienced graphic designer, and art director primarily focused in branding, print, typography, environmental, and digital design in both B2C and B2B. Takes joy in conceptual thinking, distilling complex information, and taking on design challenges, as a way to create meaningful experiences that inspire connections.

Experience

Senior Designer

Citi Ventures & Innovation, Citi
December 2019 — Present, San Francisco, CA

  • Lead design development and production of visual narrative as an environmental experience for Citi CIO Keynote at the World Economic Forum, in Davos 2020.

  • Developed, and manage design concept and assets for “Innovators @ Citi” initiative which engaged +100k employees in innovation in 1 year.

  • Support Citi Ventures and Innovation in-house marketing team, and internal “Start-up Incubation” Institutional Banking  Group with visual storytelling, data interpretation for infographics, branding development, and visual assets for internal communications. 

 

 
Design Instructor, Typography

Academy of Art University
August 2016 — Present, San Francisco, CA

  • Leads classes in the undergraduate Graphic Design program, both onsite and online in the topic of Typography: History, Hierarchy, Form and Practice, with a student rating of 4.9 out of 5. 

  • Formerly lead classes in the Undergraduate Graphic Design program, both onsite and online, in topics ranging from Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Design Fundamentals, , with a student rating of 4.7 out of 5.  

 

 
Art Director

Tropos Technologies, Inc.
October 2017 — October 2019, Morgan Hill, CA

  • Scheduled, bid, produced and delivered  B2B and B2C projects and communications through a range of media, including mobile and online platforms, e-communications, digital and print communications. 

  • Lead digital design and developed UX design solutions: creating wireframes, storyboard, user flows, process flows, site maps, and overseeing in-house developers and outside contractors. 

  • Lead development of environmental experiences, from bidding, to design, and production through implementation.

 

Senior Designer
Research Foundation, City University of New York

October 2014 — October 2017, New York, NY

  • Created visual communication assets of two non-profits: NYC College Line and GradNYC!, including: visual design for publications focused on equity in education, print materials, event assets, signage, and promotional materials.

  • Lead UX Design for responsive websites and apps, including problem definition, site-maps, wire-flows, information architecture, interaction design, design systems, visual design, prototyping and testing.

  • Supported social media strategy with visual campaigns engaging more than 100k NYC and CUNY students annually. 

 

 
Art Director, Senior Visual Designer

Miningco, About.com
August 2013 — September 2014, New York, NY

  • Created brand story, brand guidelines and brand assets for Miningco. 

  • Visual Design for Miningco" from end to end: user interface and user experience from concept through development and deployment with delivery timeline of 90-days.

  • Collaborated with small agile development team of four.

 

 
Art Director, Senior Designer

Zero Motorcycles
January 2009 — June 2010, Santa Cruz, CA 

  • Sourced, hired and managed creative talent: photographers, videographers, agencies, models, illustrators, graphic designers.  

  • Created and managed all visual branding and brand standards; participated in brand positioning and messaging. 

  • Developed and managed visual storytelling and all creative projects from beginning-to-end, from concept development through competitive bidding, location scouting, through to budgeting and execution in both print and digital mediums.  

 

 
Graphic Designer

San Francisco Zoo
January 2008 — January 2009, San Francisco, CA

  • Designed event materials for ZooFest, Furball, Zootoberfest and others including: event branding and invitations, signage and environmental graphics. 

  • Designed materials for membership, kids activities and camps, and zoo signage. 

  • Socialized baby penguins.

 

 
Graphic Designer

Simayof Jewelers
July 2005 — September 2007, San Francisco, CA

  • Lead corporate rebranding project from design concept through implementation in 10 stores locate across the United States. 

  • Supported Marketing campaigns, and created and produced concepts for marketing campaigns; managed design and production guidelines. 

  • Secured and managed creative design talent of 2 photographers and 2 retouch artists.

  • Sourced and managed vendors for print, digital, signage, and industrial design.

 

 
Graphic Design Fellow

Chronicle Books
January 2005 — June 2005, San Francisco, CA 

  • Won 6-month paid fellowship, with the in-house Gift Design Department.

  • Design and Project Management of Gift Items including: Legacy of the Puppy, Hula Honeys, Bad Girl’s Guide, and more. 

  • Production and Production support for internal team of 6 designers and 40+ design contractors.  

Education

UI/UX Certificate

Design Lab • San Francisco, CA • 2021 

 

Bachelors of Fine Art, Graphic Design

Academy of Art University  • San Francisco, CA • 2005

Skills

  • Expert user of Adobe Creative Suite: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD

  • Expertise in UI/UX Software: Figma, Sketch, Miro 

  • Expert understanding of branding, visual storytelling, design principals and typography from practical use through conceptual practice 

  • Thorough understanding of User Experience Design: research and data acquisition, data synthesizing, design patterns, storyboards, wireframes, responsive design  development, defining problem statements, information architecture, interaction design, task flows, user flows, wire-flows, wireframes, prototyping, and testing

  • Experienced  in print and digital production, competitive bidding, and project management

  • Experienced in sourcing, contracting, directing and managing film and videographers, and motion studios

Awards

TRITON MUSEUM, SANTA CLARA, CALIFORNIA 2018

Won Third Finalist in the Drawing category at the Salon at the Triton. “March Forth” featuring 30 total graphite drawings. 
 

ACADEMY OF ART UNIVERSITY 2006

Featured Alumna for achievements attained after completion of BFA.
 

CHRONICLE BOOKS

Awarded the Spring 2005 Design Fellowship

Contact Me

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