top of page


Experienced art director and hands on senior graphic designer, focused in branding, print, typography, environmental, and digital design with a current focus on UI/UX design. Takes joy in conceptual thinking, distilling complex information, and taking on design challenges, as a way to create meaningful experiences that inspire connections.


Senior Designer

Early Warning | Operator of Zelle and Paze
February 2022 — Present, San Francisco, CA

  • Lead design development for icon library of over digital 250 icon illustrations for two brands: Early Warning and Zelle while working within established brand illustration style and defining the future style direction.

  • Provide brand, illustration, and visual design support for the brand and product experience – both digital and physical for both the Early Warning and Zelle Brands. 

  • Support the internal B2B marketing team in event support—environment experiences, trades how booth designs and coordinated, branded assets both printed and digital, and fully customized on-site digital games with Figma­— Iconography series for product bundles, and educational and sales support materials—printed & digital assets including white-papers, presentation decks, social media campaigns, product education. 

  • Created an digital illustration icon library of over 600 elements.

Senior Designer

Citi Ventures & Innovation, Citi
December 2019 — February 2022, San Francisco, CA

  • Lead design development and production of visual narrative as an environmental experience for Citi CIO Keynote at the World Economic Forum, in Davos 2020.

  • Developed, and manage design concept and assets for “Innovators @ Citi” initiative which engaged +100k employees in innovation in 1 year.

  • Support Citi Ventures and Innovation in-house marketing team, and internal “Start-up Incubation” Institutional Banking  Group with visual storytelling, data interpretation for infographics, branding development, and visual assets for internal communications. 

  • Created an icon illustration library of over 250 elements.


Design Instructor, Typography

Academy of Art University
August 2016 — May 2021, San Francisco, CA

  • Leads classes in the undergraduate Graphic Design program, both onsite and online in the topic of Typography: History, Hierarchy, Form and Practice, with a student rating of 4.9 out of 5. 

  • Formerly lead classes in the Undergraduate Graphic Design program, both onsite and online, in topics ranging from Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Design Fundamentals, , with a student rating of 4.7 out of 5.  


Art Director

Tropos Technologies, Inc.
October 2017 — October 2019, Morgan Hill, CA

  • Scheduled, bid, produced and delivered  B2B and B2C projects and communications through a range of media, including mobile and online platforms, e-communications, digital and print communications. 

  • Lead digital design and developed UX design solutions: creating wireframes, storyboard, user flows, process flows, site maps, and overseeing in-house developers and outside contractors. 

  • Lead development of environmental experiences, from bidding, to design, and production through implementation.


Senior Designer
Research Foundation, City University of New York

October 2014 — October 2017, New York, NY

  • Created visual communication assets of two non-profits: NYC College Line and GradNYC!, including: visual design for publications focused on equity in education, print materials, event assets, signage, and promotional materials.

  • Lead UX Design for responsive websites and apps, including problem definition, site-maps, wire-flows, information architecture, interaction design, design systems, visual design, prototyping and testing.

  • Supported social media strategy with visual campaigns engaging more than 100k NYC and CUNY students annually. 


Art Director, Senior Visual Designer

August 2013 — September 2014, New York, NY

  • Created brand story, brand guidelines and brand assets for Miningco. 

  • Visual Design for Miningco" from end to end: user interface and user experience from concept through development and deployment with delivery timeline of 90-days.

  • Collaborated with small agile development team of four.


Art Director, Senior Designer

Zero Motorcycles
January 2009 — June 2010, Santa Cruz, CA 

  • Sourced, hired and managed creative talent: photographers, videographers, agencies, models, illustrators, graphic designers.  

  • Created and managed all visual branding and brand standards; participated in brand positioning and messaging. 

  • Developed and managed visual storytelling and all creative projects from beginning-to-end, from concept development through competitive bidding, location scouting, through to budgeting and execution in both print and digital mediums.  


Graphic Designer

San Francisco Zoo
January 2008 — January 2009, San Francisco, CA

  • Designed event materials for ZooFest, Furball, Zootoberfest and others including: event branding and invitations, signage and environmental graphics. 

  • Designed materials for membership, kids activities and camps, and zoo signage. 

  • Socialized baby penguins.


Graphic Designer

Simayof Jewelers
July 2005 — September 2007, San Francisco, CA

  • Lead corporate rebranding project from design concept through implementation in 10 stores locate across the United States. 

  • Supported Marketing campaigns, and created and produced concepts for marketing campaigns; managed design and production guidelines. 

  • Secured and managed creative design talent of 2 photographers and 2 retouch artists.

  • Sourced and managed vendors for print, digital, signage, and industrial design.


Graphic Design Fellow

Chronicle Books
January 2005 — June 2005, San Francisco, CA 

  • Won 6-month paid fellowship, with the in-house Gift Design Department.

  • Design and Project Management of Gift Items including: Legacy of the Puppy, Hula Honeys, Bad Girl’s Guide, and more. 

  • Production and Production support for internal team of 6 designers and 40+ design contractors.  


UI/UX Certificate

Design Lab • San Francisco, CA • 2021 


Bachelors of Fine Art, Graphic Design

Academy of Art University  • San Francisco, CA • 2005


  • Expert user of Adobe Creative Suite: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD

  • Expertise in UI/UX Software: Figma, Sketch, Miro 

  • Expert understanding of branding, visual storytelling, design principals and typography from practical use through conceptual practice 

  • Illustration experience, digital illustration experience, creating icons and illustrations as part of or as a complete library of assets 

  • Thorough understanding of User Experience Design: research and data acquisition, data synthesizing, design patterns, storyboards, wireframes, responsive design  development, defining problem statements, information architecture, interaction design, task flows, user flows, wire-flows, wireframes, prototyping, and testing

  • Experienced  in print and digital production, competitive bidding, and project management

  • Experienced in sourcing, contracting, directing and managing film and videographers, and motion studios



Salon at the Triton, Won "Best of Show" and a solo exhibition opening August of 2023


Featured Alumna for achievements attained after completion of BFA.


Awarded the Spring 2005 Design Fellowship

Contact Me

Thanks for submitting!

bottom of page