Art Director,
UI/UX, Digital & Graphic Designer
As an experienced creative director and hands-on visual designer, I have chosen to focus my expertise in the healthcare and medical fields to enhance patient experiences. With a career spanning over two decades in branding, print, typography, and digital design, I bring a profound passion for crafting meaningful experiences. My credentials also include certification in UI/UX, reflecting my genuine enthusiasm for conceptual thinking, simplifying intricate information, and fearlessly tackling design challenges. My ultimate objective is to create immersive experiences that foster connections and drive awareness and consideration. I excel in collaborative environments, working seamlessly across organizations and agencies to articulate and bring to life brand visions that resonate across diverse channels, mediums, and formats.
Resume
Early Warning | Operator of Zelle and Paze, San Francisco, CA
Creative Director – Interim July 2023 — Present
Define how our family of brands comes to life creatively across all surfaces and channels, including our Zelle OOH Halo campaigns to be released late fall/early winter 2023.
Champion bold ideas and creative approaches to telling our brand stories, aiming to forge deeper connections with both business/merchant and direct-to-consumer initiatives. My experience encompasses building, using, maintaining, and advocating for design systems to ensure consistency and coherence across all platforms and channels.
Create and define brand consistency that ensures that all materials support and strengthen our brand and personalities, particularity on our newly developing Paze brand. Manage and mentor a growing team of creatives, including our in-house design team and project managers as well as multiple external agencies of various sizes focusing on different initiatives for our 3 brands - directing, inspiring and delivering on our creative vision; foster a culture and environment conducive to producing bold member-obsessed ideas.
Collaborate closely with product managers, user researchers, and engineering teams, I partner with great external teams, creative agencies, production, to understand customer needs, make informed design decisions, negotiate technical feasibility, and support agile teams in developing high-quality user interfaces.
Senior Graphic Designer February 2022 — July 2023
Support the internal B2B marketing team in event support—environment experiences, trade-show booth designs and coordinated, branded assets both printed and digital, and fully customized on-site digital games with Figma— Iconography series for product bundles, and educational and sales support materials—printed & digital assets including white-papers, presentation decks, social media campaigns, product education.
Lead design development for icon library of over digital 250 icon illustrations for two brands: Early Warning and Zelle while working within established brand illustration style and defining the future style direction.Provide brand design, illustration, and design conceptual development — both digital and physical — for the Early Warning , Zelle and Paze Brands.
Partner with internal brand & marketing leaders and individual contributors, as well as external agencies to develop B2B and B2C campaigns rooted in customer insightsProvide design direction for new design requests creating impactful visuals and a strong, consistent brand image across all channels.
Art DirectorCiti Ventures & Innovation, Citi Group
December 2019 — February 2022, San Francisco, CA
Lead design development and production of visual narrative as an environmental experience for
Citi CIO (Chief Innovation Officer) Keynote at the World Economic Forum, in Davos 2020.
Supported Citi’s obligation and commitment to protect the integrity and confidentiality of systems and data.Developed, and manage design concept and assets for “Innovators @ Citi” initiative which engaged
+45k employees in innovation in 4 months.Supported Citi Ventures and Innovation in-house marketing team, and internal “Start-up Incubation”
Institutional Banking Group with visual storytelling, data interpretation for infographics, branding
development, and visual assets for internal communications.
Faculty, Design Instructor, Typography Academy of Art University
August 2016 — May 2021, San Francisco, CA
Lead classes in the undergraduate Graphic Design program, both on-site and online in the topic of
Typography: History, Hierarchy, Form and Practice, with a student rating of 4.9 out of 5.
Formerly lead classes in the Undergraduate Graphic Design program, both on-site and online, in topics
ranging from Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Design Fundamentals, with a
student rating of 4.7 out of 5.
Creative Director, UI/UX & Graphic Design Lead, Copywriter Tropos Technologies, Inc.
October 2017 — October 2019, Morgan Hill, CA
Lead multiple large-scale and small scale creative projects concurrently, while acing as the key decision maker to develop, define and drive the visual identity of 2 in-house brands, and the branding of all product lines. Research and present creative directions and concepts for new projects and ongoing brand inspiration to all levels of leadership, including the CEO.
Collaborate across disciplines to understand and execute brand vision and direction from beginning to completion of projects including: Scheduled, bid, produced and delivered projects and communications through a range of media, including mobile and online platforms, e-communications, digital and print communications.
Lead interactive and visual digital design efforts and develop UX design solutions by analyzing business requirements and user needs to create user flows, task flow diagrams, wire-frames, and prototypes for stakeholder and user feedback. Oversee the creation of beautiful mock-ups consistent with UI guidelines and brand standards, while creating design documentation. Manage governance processes and internal release cycles, collaborating with stakeholders to maintain a prioritized backlog of work items. Apply human-centered design methodologies and lead cross-functional design sprints and workshops, evangelizing the design process throughout the organization.
Lead development of environmental experiences, from bidding, to design & production, to implementation.
Creative Director, Design Lead, Photographer Mizuho America, Medical
October 2016—March 2020, Hayward, California
Lead Design System development for the brand, marketing collateral, and sales collateral by collaborating with stakeholders to create and maintain and evolution in the branding while developing product catalog which included over 2000 medical instruments.
Created Visual Design for marketing and sales materials including mock-ups, printed materials, digital ads, and event spaces.
Created Design Documentation to specify the final designs and created commercial design input documentation for production and print teams.
Art Director, Senior UI/UX & Digital Designer Research Foundation, City University of New York
October 2014 — October 2017, New York, NY
Created visual communication assets of two non-profits: NYC College Line and GradNYC!, Including: visual design for publications focused on equity in education, print materials, event assets, signage, and promotional materials.Lead UX Design for responsive websites and apps, including problem definition, site-maps, wire-flows,
information architecture, interaction design, design systems, visual design, prototyping and testing.Supported social media with visual campaigns engaging more than 100k NYC and CUNY students annually.
Art Director, Senior UI/UX & Digital Designer Miningco, About.com
August 2013 — September 2014, New York, NY
Developed the Interaction Design through analysis of business requirements and user needs. Created and tested user and task flow diagrams. Created wireframes, high fidelity wireframes and prototypes for stakeholder review and user feedback. Developed and implemented a design system for the product and worked with an agile development team of 4 to bring our tested prototypes to market.
Visual Design for “Miningco,” the agile product development effort, user interface and user experience of
approved concept for a new, free user-generated content publishing site available via smartphone, tablet, desktop and Smart TV with delivery timeline of 90-days.
Creative Director Zero Motorcycles
January 2009 — June 2010, Santa Cruz, CA
Sourced, hired and managed creative talent: photographers, videographers, agencies, models,
illustrators, graphic designers. Created and managed all visual branding and brand standards. Developed and managed visual storytelling and all creative projects from beginning to end, from
concept development through competitive bidding, location scouting, through to budgeting and
execution in both print and digital mediums, including producing rough sketches, conceptual design concepts and layout designs to communicate initial ideas and follows through on delivering flawless executions.
Established & maintained asset management best practices.
Chronicle Books Design Fellowship
Featured Alumna, Academy of Art University
EDUCATION
UI/UX Certificate | Design Lab (Formerly the UX Academy) • San Francisco, CA • 2021
Bachelors of Fine Art, Graphic DesignAcademy of Art University • San Francisco, CA • 2005
skills
Expertise in UI/UX Software: Figma, Sketch, Miro, Webflow
Expertise in Project Management and Agile Team Software including: Jira, Microsoft Teams, Slack, Asana, Trello, Clickup
Expert understanding of branding, visual storytelling, design principals and typography from practical use through conceptual practice Illustration experience, digital illustration experience, creating icons and illustrations as part of or as a complete library of assets
Thorough understanding of User Experience Design: research and data acquisition, data synthesizing, design patterns, storyboards, wireframes, responsive design development, defining problem statements, information architecture, interaction design, task flows, user flows, wire-flows, wireframes, prototyping, and testing
Experienced in print and digital production, competitive bidding, and project management
Experienced in sourcing, contracting, directing and managing film and videographers, and motion studios