top of page

Branding, Design System

Brand Identity for Interpretive Experiences

2nd Tide Factory

The process for every project and every client differs some, but the core remains the same. 2nd Tide factory is a piece of Loki Interpretive Group which specializes in interpretive planning and exhibit content development for historic properties, people, and cultural landscapes.

juliegrantz-2nd-tide-banner-2.jpg

Client: 2nd Tide Factory 
Role: Brand Design Lead
Year: 2016

Concept Development

Explorytelling: My client loved this concept because it embodies the spirit of their goal: Exploring and Storytelling. Paired with visuals that create an aesthetic that embodies the other keywords from the project planning brief, this concept board created the visual framework for their story.

2ndTideFactory-Moodboard-julie-grantz-zizoli.webp

Preliminary & Secondary Sketches

All of my sketches start with pencil or pen and paper. This in this particular project, after intitial sketches were explored with pen, and then moved into vector drawings, the decision was made to keep the logo with a more “hand-drawn” feel as it felt a better fit for the Explorytelling concept and my client’s end goals.

Identity System

© 2024 by Julie Grantz. All rights reserved. Designed with passion.

  • LinkedIn
bottom of page