Branding, Design System, UI Design
NYC College Line
Case Study
NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
After working in-house with The City University of New York for 2 years within the Research Foundation, I had the opportunity to lead a rebranding effort in conjunction with being the Senior UX design lead for developing their app.
Client: RFCUNY | Research Foundation City University of New York
Role: Brand Design Lead
Year: 2017
Visual System
The new visual branding system incorporated elements for a lively digital experience.
The new brand mark
The new brand mark focused on the most unique and prominent feature of of the product: Ask An Adviser. This featured is a live chat for any student, family member, teacher, or student adviser—NYC resident or otherwise—to chat with an accredited CUNY student adviser.
NYC COLLEGE LINE APP
NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
Research
Define
Make it Accessible
After synthesizing the data from the Research phase, NYC College Line defined the need for a mobile app—with limited data transfer needed—for users to:
1. Access Resources about matriculation
2. Get real-time free access and advice from certified education advisors
3. Become FAFSA fluent
4. Easily find and engage with scholarship opportunities.
Information Architecture & Wireframes
We worked through numerous flows for the app. This particular flow contained the most sought after content provided by NYC College Line: Scholarships.
Prototype
After the define phase of the product was solidified, design and prototyping began.