Branding, Visual System, Creative Direction
Zelle 2023
National Campaign
Zelle is a P2P payment service that lets consumers send and receive money directly from their mobile banking apps. While working with Zelle in various roles (senior graphic designer, interim associate creative director), I was responsible for producing on-brand assets while continuously refining and expanding the brand guidelines.
In 2023 I worked with our core agency in the role of Creative Director for our National Campaign.
Photographer: Justin Bettman
Client Creative Director: Julie Grantz
Agency: Pereira O’Dell
Chief Creative Officer: Rob Lambrechts
Executive Creative Director: Jason Apaliski
Senior Art Director: Robyn Frost
Executive Producers: Darbi Fretwell + Jamie Shuster
Joie de Zelle
Directed by Beatrice Pegard
Client Creative Director: Julie Grantz
Agency: Pereira O’Dell
Chief Creative Officer: Rob Lambrechts
Executive Creative Director: Jason Apaliski
Senior Art Director: Robyn Frost
Executive Producers: Darbi Fretwell + Jamie Shuster