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Branding, Visual System, Creative Direction

Zelle 2023
National Campaign

Zelle is a P2P payment service that lets consumers send and receive money directly from their mobile banking apps. While working with Zelle in various roles (senior graphic designer, interim associate creative director), I was responsible for producing on-brand assets while continuously refining and expanding the brand guidelines.

In 2023 I worked with our core agency in the role of Creative Director for our National Campaign.

Photographer: Justin Bettman

Client Creative Director: Julie Grantz

Agency: Pereira O’Dell

Chief Creative Officer: Rob Lambrechts

Executive Creative Director: Jason Apaliski

Senior Art Director: Robyn Frost

Executive Producers: Darbi Fretwell + Jamie Shuster

Joie de Zelle

Directed by Beatrice Pegard

Client Creative Director: Julie Grantz

Agency: Pereira O’Dell

Chief Creative Officer: Rob Lambrechts

Executive Creative Director: Jason Apaliski

Senior Art Director: Robyn Frost

Executive Producers: Darbi Fretwell + Jamie Shuster

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