Branding, Visual System, Creative Direction

Zelle 2023
National Campaign

Zelle is a P2P payment service that lets consumers send and receive money directly from their mobile banking apps. While working with Zelle in various roles (as senior graphic designer, and as an interim associate creative director), I was responsible for producing on-brand assets while continuously refining and expanding the brand guidelines.

​

In 2023 I worked with our core agency in the role of Creative Director for our National Campaign.

Photographer: Justin Bettman

Client Creative Director: Julie Grantz

Agency: Pereira O’Dell

Chief Creative Officer: Rob Lambrechts

Executive Creative Director: Jason Apaliski

Senior Art Director: Robyn Frost

Executive Producers: Darbi Fretwell + Jamie Shuster