NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
After working in-house with The City University of New York for 2 years within the Research Foundation, I had the opportunity to lead a rebranding effort in conjunction with being the Senior UX design lead for developing their app.
The new brand mark focused on the most unique and prominent feature of of the product: Ask An Adviser. This featured is a live chat for any student, family member, teacher, or student adviser—NYC resident or otherwise—to chat with an accredited CUNY student adviser.
The new visual branding system incorporated elements for a lively digital experience.
NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
After synthesizing the data from the Research phase, NYC College Line defined the need for a mobile app—with limited data transfer needed—for users to:
1. Access Resources about matriculation
2. Get real-time free access and advice from certified education advisors
3. Become FAFSA fluent
4. Easily find and engage with scholarship opportunities.
We worked through numerous flows for the app. This particular flow contained the most sought after content provided by NYC College Line: Scholarships.
After the define phase of the product was solidified, design and prototyping began.
We contacted our initial research participants to roll out the beta, and in the first two weeks of testing we saw an increase of 1700% engagement with the core features, while identifying new pain points and problem areas to address in the next iteration.
