Early-stage start-up and parent company, Tropos Technologies, Inc. contracted with Cenntro Motors in China to white-label and import a fullyelectric compact utility vehicle. The company founder saw a unique value proposition with the vehicle platform, making it endlessly versatile. Asthe vehicle was already “off-road-ready,” the engineering effort at TroposTech focused on modifying this flexible platform to serve various audiences in need of a light-duty commercial vehicle.
To enter the commercial vehicle marketplace, Tropos Technologiesneeded a new brand name to introduce this versatile little truck.The new brand needed to speak to the strength despite the size of theproduct, and be applicable to a variety of applications including vehiclebadging, sales materials, digital assets and apparel.
