This project revitalizes the Stolichnaya spirit package in two ways, one evolutionary and one revolutionary. Stolichnaya, a landmark in the vodka market, suffers from an outdated look that miscommunicates the product’s quality and appeal.
The evolutionary revitalization updates Stolichnaya’s existing look and feel while maintaining core elements of the brand identity. Overall, this new identity is sophisticated, bold, and masculine. The revolutionary direction utilizes the same strong branding treatment, emphasizing the product’s history and high quality. At its heart, the revolutionary has a seductive and masculine appeal.