UI/UX

NYC College Line App

NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
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After working in-house with The City University of New York for 2 years within the Research Foundation, I had the opportunity to lead a rebranding effort in conjunction with an app product development for NYC CollegeLine, a non-profit within RFCUNY.

1. Research

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2. Define

Make it Accessible

After synthesizing the data from the Reasearch phase, NYC College Line defined the need for a mobile app—with limited data transfer needed—for users to:
1. Access Resources about matriculation
2. Get real-time free access and advice from certified education advisors
3. Become FAFSA fluent
4. Easily find and engage with scholarship opportunities. 

Information Architecture & Wireframes 

We worked through numerous flows for the app. This particular flow contained the most sought after content provided by NYC College Line: Scholarships.
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3. Prototype

After the define phase of the product was solidified, design and prototyping began. 
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Prototype Screenshots

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4. Testing

We contacted our initial research participants to roll out the beta, and in the first two weeks of testing we saw an increase of 1700% engagement with the core features, while identifying new pain points and problem areas to address in the next iteration.  
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