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Branding
NYC College Line Branding
NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
After working in-house with The City University of New York for 2 years within the Research Foundation, I had the opportunity to lead a rebranding effort in conjunction with an app product development for NYC CollegeLine, a non-profit within RFCUNY.
The Original Logo
The New Brand Mark
The new brand mark focused on the most unique and prominent feature of of the product: Ask An Adviser. This featured is a live chat for any student, family member, teacher, or student adviser—NYC resident or otherwise—to chat with an accredited CUNY student adviser.
Visual System
The new visual branding system incorporated elements for a lively digital experience.
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