Branding

NYC College Line Branding

NYC College Line is a free online community for students, families and professionals focused on providing insight and resources dedicated to the phases for college readiness and success – from exploration through completion.
After working in-house with The City University of New York for 2 years within the Research Foundation, I had the opportunity to lead a rebranding effort in conjunction with an app product development for NYC CollegeLine, a non-profit within RFCUNY.

The Original Logo

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juliegrantz-zizoli-nycollegeline-brandin

The New Brand Mark

The new brand mark focused on the most unique and prominent feature of of the product: Ask An Adviser. This featured is a live chat for any student, family member, teacher, or student adviser—NYC resident or otherwise—to chat with an accredited CUNY student adviser.
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Visual System

The new visual branding system incorporated elements for a lively digital experience.
juliegrantz-zizoli-nycollegeline-brandin
juliegrantz-zizoli-nycollegeline-brandin