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Mizuho America
Mizuho America works creates tools and instruments for neurosurgery collaboration with the world’s leading neurosurgeons. The marketing team brought me is as an Art Director and designer to define their visual brand narrative, create brand guidelines and develop print and digital marketing, sales, and educational materials for their B2B needs.
Full Product Catalog
To better support sales, marketing and education, I created their first product catalog—550 pages with complex organization, and over 2000 instruments—from concept through production including: project management, art direction, graphic design, photography, retouching, production bidding and print production.
Art Direction: Julie Grantz
Design: Julie Grantz
Photography and Photo Editing: Julie Grantz
Production: Julie Grantz
Printed at Folgers Graphics, in Fremont California.
Mizuho America Product Marketing Collateral,
For Mizuho I redesigned and created a number of new sales sheets to reflect their new branding standards.
I developed printed educational materials for their products, including creating the technical illustrations needed.
Educational Materials and Technical Illustration
Art Direction: Julie Grantz
Design: Julie Grantz
Photography and Photo Editing: Julie Grantz
Production: Julie Grantz
Printed at Folgers Graphics, in Fremont California.
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