As part of the overall brand creation for Sarit Simayof, a new, more sophisticated website needed to be developed as well. This site caries out the same branding standards developed in the rest of the identity, while incorporating user friendly navigation and pre-purchasing previewing tools. This flash site enables customers to easily search and find bracelets by category, type of metal, and look. They can also place the items on a bracelet to get a sense of size, look and feel, and placement. The website is currently in production through a third party, while the entire design, look, navigation, and imagery was developed in-house.