This project revitalizes the cover and the interior pages for the only official publication for the Sports Car Club of America: The Wheel. Even though there was a recent re-design for the publication it still miscommunicates the publication’s quality and appeal, giving it a very dated, sloppy look. This most recent revitalization revolutionizes The Wheel’s existing look and feel to make it more relevant to the majority of the SCCA’s members: race car drivers, club members, and fans. Overall, this new design and direction is clean, bold, simple, and masculine, while maintaining approachability, and enhancing readability to viewers.