The Surface Skin Care product line extends and existing brand into a new market niche. Harbour Surf Company is a longboard manufacturer in Southern California that appeals to the active outdoor male. Keeping the overall look simple and masculine, the line conveys overall sophistication to the recreational surf community. The solution utilizes simple typography paired with a timeless color palette and iconic graphic appeal. Typographic hierarchy is established to communicate the new brand’s relationship to Harbour’s existing line of products. The point of purchase display, shaped like a longboard, reinforces the link between product and audience.