Stoli Energy products extend the revolutionary redesign of Stolichnaya to a different demographic. Cocktail culture’s growing popularity provides the perfect opportunity for Stoli to take advantage of its new look and feel while defining a new niche in the market. Combining vodka and energy drinks provides a desirable solution for consumers and allows Stoli to capitalize on a growing trend. The complete execution of the Stoli extension is intended for high visibility in clubs, with black light responsive labels, typography, and product. A very high contrast yet minimalist approach communicates a young, fresh, high-energy message.