For the opening of the Flagship Sarit Simayof store in Las Vegas, the Sarit Simayof marketing team requested a new, fresh ad campaign. After thinking about the Las Vegas descriptor, “Sin City,” the concept of “Seven Savvy Sins,” was developed. Vegas is the only place in the world where sining is welcomed, loved, and acceptable. This campaign features the Las Vegas side of sin, and uses charms to help describe and celebrate the occation.

The seven final executions are deep, dirty, dark and very layered. The jewelry charms pop forward and glow with all of their might, reminding each Vegas visitor that, while what happens in Vegas stays in Vegas, you can capture your personal sinful pleasures and cherish them forever. These various deep layouts are used in publications as single pages and spreads, large in mall advertising, in the in-store television loops, and other promotional pieces, all of which help to tell each part of the story.