Two related print pieces introduce Mini Cooper laptops to the world for the first time. An icon in modern culture, Mini Cooper is known for its fun outlook on life and its witty interpretation of a daily activity. A line of laptops is a logical next step for a company dedicated to making tools feel more like toys. The concept for the print pieces is Zen and Technology: using technology to infuse daily activities with peace of mind. The two pieces share the same look and feel, though each focuses on different aspects of the product. Abstract photographs and illustrations are used to marry the concepts of Zen and Technology, while graphic elements tie the print pieces back Mini Cooper’s unique personality.