Body Wisdom is a group of certified healing massage artists located in Marin. As part of their goals for 2007, they decided to make efforts to bring in more clients. While the group focuses on holistic healing in addition to massage, and a more natural way of life, they did not want the website to reflect a “hippie” look-and-feel, and want their business to be perceived in a more medical and serious way, while still appearing approachable. By incorporating the rocks into the layout of the site, the viewer flows through the pages. Lots of white space is used, with minimal typography, instilling ideas of tranquility, while still giving the group a professional appeal.